KFC in the UK and Ireland
KFC UK continues to grow as a brand, with strong sales and an expanding estate. Over the Past 10 years our total sales have almost doubled, in 2004, our annual sales were just over £500m, now we are close to a £Billion brand.
We’ve increased by 120 stores net since 2009 and in 2014 we are investing £21m to open 32 stores, creating 1,300 new jobs, and investing £40m to refurbish over 220 restaurants.
In 2004 we sold 379m pieces of chicken, this year we expect to sell 690m. The Mini Fillet didn’t even exist in 2004, now it’s one of our most popular menu items. We were the first fast food chain to launch a salad in 2004 - now everybody does it.
We were the first fast food restaurant to stop salting our fries in 2005, we eliminated trans fats from our menu in 2007 and in 2011 changed our cooking oil from Palm Oil to Rapeseed Oil, cutting sat fat by 25%. We also Introduced calorie counts on menus in 2011 and launched our first ever non-fried range and our ongoing salt reduction programme has cut salt by up to 50% across the menu.